OnePlus India on March 27, 2026, announced a major expansion of its after-sales service network in India, aiming to provide enhanced convenience and premium support to its users. Effective April 2026, the company will increase its service infrastructure by 50%, leveraging the existing network of OPPO India service centres to ensure broader accessibility across the country. The expansion forms part of OnePlus India’s strategy to reinforce customer-centricity, with a focus on delivering faster and more reliable service experiences. The move is expected to benefit users in both metro and tier-II cities, reducing service turnaround times and improving overall satisfaction.Alongside this growth in service capabilities, OnePlus India reaffirmed its commitment to direct-to-consumer (D2C) channels, which have historically been the core of the brand’s operations in India. The company emphasized that strengthening its D2C ecosystem allows it to maintain closer relationships with consumers, offer personalized experiences, and streamline sales and support operations.
Industry experts note that this dual approach—expanding after-sales services while prioritizing D2C channels—positions OnePlus India to enhance customer loyalty and compete more effectively in a rapidly growing and competitive smartphone market. The company aims to combine accessibility, efficiency, and premium service to reinforce its reputation for putting consumers at the centre of its business strategy.
