Divya Delhi : Technology giant Samsung Electronics has expressed confidence in maintaining its leadership position in the foldable smartphone market as competition is expected to increase with Apple preparing to enter the foldable device segment. Samsung officials said the company’s early investment, technological experience, and established foldable smartphone portfolio give it an advantage in the growing premium smartphone category. The company has highlighted improvements in display technology, durability, and user experience as key factors behind its continued focus on foldable devices. Apple’s expected debut foldable device has generated significant interest in the global smartphone industry, with analysts predicting increased competition between the two technology companies. Samsung, which introduced foldable smartphones earlier than many competitors, believes its market experience will help it retain customer trust. Industry experts said Apple’s entry could expand consumer interest in foldable phones and accelerate innovation across the sector. The competition is expected to benefit users through improved designs and advanced features.
