DIVYA DELHI : The makers of the much-awaited film Ramayana have come under criticism after sharing a poster featuring Ravana on the occasion of Janmashtami. The social media post quickly drew reactions from a section of netizens, with several users questioning the timing of the poster’s release during the festival associated with Lord Krishna. The post sparked a debate online, with some social media users expressing disappointment while others argued that the controversy could generate additional attention for the upcoming film. As discussions around the poster intensified, the makers found themselves at the centre of a growing social media conversation. The incident has also raised questions about whether negative publicity can ultimately benefit a film. Controversies often increase online engagement, media coverage and curiosity among audiences, potentially creating greater awareness ahead of a movie’s release. However, sustained backlash can also create negative sentiment and affect audience perception. For Ramayana, the controversy has added another layer of public interest around the ambitious project. Whether the buzz translates into stronger audience turnout or affects the film’s business remains to be seen as its release approaches.
