DIVYA DELHI : The launch buzz around the iPhone 18 is creating a fresh wave of excitement among smartphone buyers, with celebrities and social media influencers playing a major role in driving consumer interest. From unboxing videos and first-look posts to stylish photographs featuring the latest device, online platforms are quickly turning the new iPhone into a status symbol. The growing trend is also highlighting the role of FOMO — the fear of missing out — in consumer spending. Seeing celebrities and influencers upgrade to the latest model can create pressure among followers to own the same device, even when their existing smartphones are still functional. Marketing experts often describe this behaviour as a combination of social influence, product excitement and the desire to stay updated with the latest technology. Limited-time offers, trade-in deals and extensive social media coverage can further encourage quick purchasing decisions. However, consumer advocates suggest buyers should compare features, prices and their actual needs before upgrading. The iPhone 18 trend demonstrates how celebrity culture and digital influence can shape purchasing decisions in an increasingly social-media-driven market.
