Binance has announced the launch of its “PowerPlay 2026” campaign in India, aligning with the ongoing cricket season to engage users through rewards and community participation. The campaign, which runs from March 27 to May 31, 2026, is exclusively open to India-based users who have completed KYC verification on the platform.As part of the initiative, eligible participants can invite friends to join Binance and complete a set of simple tasks. In return, users will have the opportunity to share a total reward pool of $1,000,000 in USDT token vouchers, subject to terms and availability. The campaign aims to combine the excitement of cricket with the growing adoption of cryptocurrency in India.Commenting on the launch, S.B. Seker, Head of APAC at Binance, highlighted the cultural significance of cricket in India and said the campaign is designed to reflect that same sense of community engagement. He noted that PowerPlay 2026 encourages users to explore the platform collectively while benefiting from shared rewards.The initiative comes at a time when cryptocurrency platforms are increasingly focusing on user engagement and market expansion in India. By tapping into the popularity of cricket, Binance seeks to strengthen its presence and attract new users, while offering existing participants an interactive and rewarding experience during the cricket season.
